**Eden Life Shifts Focus to Corporate Clients as Consumer Business Hits a Wall** In a surprising move, Nigerian home services startup, Eden Life, has temporarily halted its consumer-facing operations to concentrate on its higher-margin corporate catering and industrial food business. The company, known for its food, cleaning, and laundry subscriptions, aims to refocus its efforts and reach profitability by 2026. This strategic reset is a response to the harsh economic realities facing Nigeria. For two years, the country has battled record food inflation, foreign exchange volatility, rising logistics costs, and a shrinking middle class. These challenges have made it increasingly difficult for consumer startups to scale profitably. As a result, Eden Life has decided to consolidate its resources and prioritize its corporate subscription services. While individual food subscriptions were once the company's flagship product, macroeconomic headwinds have gradually eroded margins. In a statement, Eden Life noted that the viability of these subscriptions has been challenged by factors such as inflation and logistics costs. As a result, the company has paused its on-demand cleaning, laundry, and individual food subscription services. However, this pause is not a sign of defeat. Instead, it's a calculated move to refocus on its core business operations – industrial catering and corporate food subscriptions. These services have proven to be high-growth drivers for the company, and Eden Life is doubling down on them. With its corporate subscription services, the company aims to cater to premium clients who require reliable and high-quality services. This shift in focus is a testament to the evolving needs of the Nigerian market. As the economy continues to face challenges, companies must adapt and innovate to stay afloat. By prioritizing its corporate subscription services, Eden Life is positioning itself for long-term success and growth. In a message to customers, Eden Life acknowledged the inconvenience caused by the pause and assured them that refunds will be issued. The company has promised to return stronger and more resilient, with a focus on its core business operations. As the Nigerian startup ecosystem continues to navigate the challenges of the economy, Eden Life's strategic reset serves as a reminder of the importance of adaptability and innovation.